Posts tagged social media

Hitting the favorite button on the first episode of “Mad Men” is a remarkably different gesture than expressing digital solidarity with kidnapped children in Africa, but it all sort of looks the same at the keyboard.

In the friction-free atmosphere of the Internet, it costs nothing more than a flick of the mouse to register concern about the casualties of far-flung conflicts. Certainly some people are taking up the causes that come out of the Web’s fire hose, but others are most likely doing no more than burnishing their digital avatars.